Bhutan 2008 logo for Coronation and Centenary celebrations

Chosen from 164 entries nationwide the winning logo for the Coronation and Centenary celebrations is a blend of the two best entries.

The entries were from Bhutan Times Ltd., which won Nu. 100,000 and Jigme Loday, an artist with the education ministry, who won Nu. 50,000 of the total Nu. 150,000 price money.

The chairman of the National Steering Committee for Centenary Celebrations, Lyonpo Jigmi Y Thinley and Dorji Lopen of the central monastic body launched the logo on June 13.

Every feature in the logo was symbolic of both monarchy’s centenary and the coronation celebration of His Majesty the King, Jigme Khesar Namgyel Wangchuck.

Explaining the significance of each of the features in the logo, Lyonpo Jigmi Thinley pointed out that the raven crown, which stands out quite prominently and most befittingly represents both centenary and coronation celebrations, was an important feature.

The 100 years, inscribed across the crown in Bhutanese numerals was the quintessential of five major and five minor knowledge classification of Buddhism with the two zeros depicting precious gems symbolic of the Fourth and Fifth Kings.

The five streaks of rainbow colours on yellow and orange backdrop, which looks as though radiating from the neck of the raven crown, inspired by the country’s national flag, signifies the fifth succession to the golden throne, Lyonpo Jigmi Thinley said. The white colour at the bottom of the crown portrayed purity of action, thought and deeds of the two Kings and their faith for the people and the country.

The finance secretary, Aum Yanki T Wangchuk, said that the finance sub-steering committee would be immediately taking action to ensure that the logo is handled with every sensitivity as far as its usage was concerned.

“It is the brand symbol for 2008 and more importantly the logo is a sacred symbol,” said Aum Yanki T Wangchuk. “And we have to be mindful of this fact.”

The finance secretary said that they would register the logo as a trademark with copyrights vested with the government. The franchising of the use of the logo rights on various products and services being approved by the National Steering Committee, she said that, the ministry would soon invite tenders for the use of the logo rights.

The products and services that could use the logo was categorised into six groups, which include apparels, jewellery, audiovisual and stationeries. It was further categorised into low, medium and high end products so that they are affordable and available to all people.

“We should not just look at the logo’s commercial aspect but look at it as something symbolic and treat it with respect that is due to it,” Aum Yanki T Wangchuk told Kuensel.
Source: Kuenselonline